Home Furniture Group (HFG) brings together two of Australia’s most recognised furniture and homewares retailers, Amart and Freedom, forming a strong retail platform across Australia and New Zealand.
Combined they deliver everyday value and design-led furniture, backed by two heritage brands with distinct customer bases. Underpinned by established store networks, strong supplier partnerships and trusted digital channels, HFG draws on more than 100 years of combined retail experience to support sustainable long-term growth and expansion.
Our Business
Founded in 1970, Amart has helped Australians turn houses into homes with furniture that is stylish, functional, comfortable and affordable. Built on large-scale sourcing and efficient retail operations, the business delivers well designed furniture at accessible price points through a national network of stores and digital channels.
Founded in 1981, Freedom is recognised for distinctive, well designed furniture with a focus on style, quality and craftsmanship. Built on considered design, curated sourcing and strong retail capability, the brand delivers contemporary furniture and homewares through a network of stores and digital channels across Australia and New Zealand.
Our Impact
Home Furniture Group is committed to responsible business practices that support both environmental sustainability and community wellbeing.
Across Amart and Freedom, the Group focuses on practical initiatives that reduce operational waste, improve energy efficiency, strengthen supply chain standards and support community partnerships that create meaningful impact beyond retail.
